A funny thing happened on the way to distributing one of DDCC's prized digital newsletters. The employees asked for it in print too.
DDCC’s original assignment was clear: Interview, write, design and produce a compelling and visual digital employee newsletter for 300 recipients inside this West Coast-based high-tech engineering firm. The company’s inside team had been putting together the newsletter themselves for the past two years using bits and pieces submitted from employees.
DDCC’s charge was to “kick it up a notch,” bring a journalistic, non-biased approach, add customer, department and employee profiles and brand and update the design. DDCC was asked to interact with the internal staff for their input, yet allow them to finally do their day jobs versus spending so much time on the newsletter—all requested within a strict corporate budget.