A Funny Thing Happened on the Way to Digital

A funny thing happened on the way to distributing one of DDCC's prized digital newsletters. The employees asked for it in print too.

DDCC’s original assignment was clear: Interview, write, design and produce a compelling and visual digital employee newsletter for 300 recipients inside this West Coast-based high-tech engineering firm. The company’s inside team had been putting together the newsletter themselves for the past two years using bits and pieces submitted from employees.

DDCC’s charge was to “kick it up a notch,” bring a journalistic, non-biased approach, add customer, department and employee profiles and brand and update the design. DDCC was asked to interact with the internal staff for their input, yet allow them to finally do their day jobs versus spending so much time on the newsletter—all requested within a strict corporate budget.


Every once in a while, I receive an assignment from a Fortune 500 company to provide Communications Coaching to an executive who’s gone rogue.

Here’s the usual profile:

“We have an officer who is extremely bright and is responsible for a very large P & L in our organization. This person is very good at what he does and his work is very good….but he gets lots of complaints from his team and from other departments in the company that he is brash and condescending. He can really come off as arrogant. Can you help?”

Attitude of Gratitude

Gratitude works three ways.

Here at DDCC, we are forever grateful for our clients—but of course. Their choices are abundant, and when they choose our team to help, we feel a great sense of responsibility and accountability toward their trust and their goals.

When our clients express gratitude toward us, the taste is even sweeter.


Yay! we're unveiling ddcc's new content packages for employees or customers

Sure, all companies know they need a web presence, but how about finding the time and talent to continue to integrate rich customer or employee content?

Unlike a printed piece, a website is a living, breathing entity that needs real-time events, actions and updates to thrive. It’s reliant on the increased search engine optimization that comes from content, key words and more. And employees need the great web content to increase engagement, culture and corporate values.