Okay, I admit it.

I have FOMO.

That’s the acronym for “fear of missing out.”

My mother used to say I had “schpilkis.”

That’s the Yiddish word for “ants in your pants.”

If there’s a family’s or friend’s experience to be had, I’m all in.

Weddings, birthdays, vacations, parties, dinners, ski trips, boat trips, sporting events, you name it—even funerals—gotta be on my agenda if they’re on the agenda of  someone I care about.

My son first accused me of this syndrome several months ago.

I can’t remember the reason why. I was probably lamenting how I was double booked for two things I really wanted to attend.

But I do remember denying it…vehemently.

I defended myself by saying I just wanted to experience the things my loved ones experienced, at the exact same time they experienced them, of course.

I wanted to be included in every important celebration that made me happy or sad so I could share their joy or their sadness with them.

For me, that’s what the best of life is all about.

After weeks of taking stock in my denial, I finally gave in.

“Yup,” I admitted to both my sons, “I have FOMO.”

It may have been a revelation to me, but it certainly wasn’t to them.

“We know that,” they said smugly.

Perhaps I’ve taken the best of FOMO to our endeavors here at DDCC.

If our team sees an opportunity for our clients to engage their audiences, we can’t pass it by.

We just can’t.

We’ll suggest that story idea, change up a design or a header for a publication, add social media posts and advertising to the mix, or refresh tired branding.

Or maybe we’ll recommend a promotional approach to an event or try something innovative for a website.

We just have to admit it: After 20+ years of helping companies and organizations connect and engage with their audiences, we just can’t stand for them to miss out.

It’s a FOMO thing for sure.

And maybe that’s a good thing.